Marketing Services for $1,200 in NY
Many small business owners in New York are asking the same question: If I’m spending $1,200 a month on marketing, what should I be getting in return? Whether you’re a contractor in Huntington, a law firm in Melville , or a beauty clinic in Garden City, you deserve clarity on what that investment should deliver.
At I AM Digital, we specialize in helping Long Island and New York Based businesses grow with measurable, ROI-focused digital marketing. If you're investing a $1,200 monthly budget, here's what a full-stack agency should actually provide and what to watch out for.
1. Strategic Planning and Clear Reporting
You’re not just paying for tasks. You’re paying for results. Every month should start with a plan and end with a performance review.
You should expect:
A monthly strategy call or recap
A real plan tied to your business goals
Reports with traffic, leads, and cost-per-acquisition metrics
KPI tracking through tools like Google Analytics, Meta Ads Manager, or HubSpot
Your agency should know if your Google Ads spend in Huntington generated phone calls, or if your email campaign in Garden City or Freeport led to bookings.
2. On-Site and Local SEO
SEO is a long game, but $1,200/month should get you real progress especially in New York where local competition is high.
What SEO should include:
On-page optimization of 2 to 4 pages/month
Monthly keyword research tied to your borough or niche
Local SEO updates (Google Business Profile, local citations)
One SEO-optimized blog post per month
Monthly technical health check (site speed, indexing, mobile)
We helped a Queens-based dental clinic rank in the top 3 search results for three high-converting terms in under four months with a $1,200 budget.
3. Paid Ad Management (Google or Meta)
If your budget is split between services, a portion should go toward ad setup and optimization. A skilled agency should stretch your ad spend for maximum ROI.
Expect this from a $1,200 package:
Ad copywriting and campaign setup (Google Ads or Facebook/Instagram)
Basic split testing
Targeting by location and intent
Bi-weekly adjustments and performance updates
Integration with your landing page or CRM
We worked with a Merrick based cleaning company using $600 of their retainer for Google Ads, generating 38 booked appointments in one month.
4. Conversion-Focused Website Updates
If your website isn’t converting, you’re wasting traffic. Your marketing package should include small but critical updates to improve performance.
Website services should include:
Monthly updates to homepage banners or CTA buttons
Landing page creation for ad campaigns
Lead form setup and testing
Mobile UX improvements
Don’t settle for “set it and forget it.” Your site should evolve with your strategy.
5. Email Marketing or Social Support
Many agencies will throw in either light email marketing or social media assistance as part of your monthly scope.
What’s reasonable:
Two email campaigns per month (newsletters, promos, re-engagement)
Basic design, copy, and segmentation
Light social media content (up to 8 posts per month, not community management)
For businesses with a local audience, like a Westchester yoga studio, this content keeps your brand top of mind.
Bonus Tip: What You Should NOT Be Getting
If your agency is offering “500 backlinks”, “guaranteed rankings”, or generic blog content with no local targeting, walk away. These tactics can hurt more than help. At $1,200/month, you should expect quality over quantity, and a team that cares about your specific Long Island audience.
Final Thoughts
At I AM Digital, we believe transparency builds trust. If you're spending $1,200 per month, your marketing should be generating results, not just busywork. Whether it’s boosting your Google rankings, reducing your cost-per-lead, or refining your email funnels, every dollar should be moving your business forward.
Want to know if your current team is delivering enough?
Let’s review your account together. You might be surprised by what’s missing.
